Book Review - Business Transformed by Paul Gossen
It would seem that a promise to show you 17 questions that would transform your business would be a bit of an oversell. But in Business Transformed, Paul Gossen does indeed show that these questions can, if seriously asked and answered, can turn around your working relationships. They'll also do wonders for your personal transformation, too...
Contract - Can we talk?; Relationship - How are you?; Engagement - What do you want?; Purpose - Why is this important to you?; Accomplishment - How will you know when you have it?; Perception - What do you believe is possible?; Energy - What would be the breakthrough?; Performance - Who would you have to be?; Strategy - How could you produce this result?; Focus - How will you stay on track?; Reality - When will you do this?; Action - What if you don't do this?; Certainty - Is that a promise?; Accountability - Can I count on you?; Presence - Where was the breakdown?; Development - What did you learn?; Renewal - What's next?
These questions are divided into five stages: Relationship; Purpose; Transformation; Accountability; and Growth. On the surface, these questions look pretty basic and ordinary. For instance, asking someone "can we talk?" is pretty much a standard opening for a conversation. But what does it really mean? It's a contract to enter into an exchange of information, a request to take time to listen to each other. Without this basic commitment, any agreement will be forced and not well-thought-out. Same thing with "how will you stay on track?". It's really easy to say you'll do something, and then to get sidetracked with other commitments. This question forces you to deeply consider what is being requested, and how honest you have to be to deliver a result within your committed timeframe. One of the keys to all these questions is to have someone who has the permission to ask these tough questions and keep pushing you until you're able to answer them.
In addition to the main business orientation, these questions can also do wonders for your personal life. Having someone push you to think through what you really want, why it's important to you, and how will you know when you're there would be extremely valuable in transforming your personal effectiveness. Even asking them of yourself and honestly trying to answer them will take you further than most people go.
This is a book that looks deceptively simple on the outside, but can change things in ways you couldn't imagine. Well worth reading...