Book Review - The Ultimate Guide To Purchasing Website, Video, Print and Other Services by Bobbi Balderman
Category Book Review
Have you ever wondered why it takes so long to do something when it comes to creating a video or brochure for your organization? That's because there are a lot of steps involved in making sure it comes out right. Bobbi Balderman outlines those actions in her book The Ultimate Guide To Purchasing Website, Video, Print & Other Services. I have a much more healthy respect for the process now...
Contents: The Name of the Game; Getting Started; Defining the Project; Scheduling; Betting a Budget; Selecting the Right Supplier; Working with Your Creative Resources; Creating an In-House Department - The Pros and Cons; Making the Project Go; Bringing Ideas to Life - The Process of Art Production; Getting Ready for the Printer - Pre-press Production; Selecting and Working with Printers; Probing the Printing Process; The World of the Internet; Handling Video Productions; Producing the Video - From Script to Finished Product; Putting it All Together; Glossary; Index
Balderman does this sort of work for a living, and she knows the process well. She quickly destroys the myth of "anyone can produce quality work on their own", then proceeds to show you how things work in the real world. There are reasons why people specialize in this area, so you should take advantage of the skills they bring to the table. From composition to design to printing, there are hundreds of decisions to be made that affect the outcome of the product. Between spending time reading this book and following her forms and checklists, you'd greatly improve your chances of ending up with something that you can be proud of... high quality professional creative material, error-free.
I'll be the first to admit that I've found the whole "creative design" process somewhat overblown and tedious at times. In meetings where I've been with the artistic groups, I tend to zone out during debates about discussions, fonts, paper weights, etc. But I can now see where all that fits in, and how it really needs to happen in order for a quality result to emerge. If everyone settled for "just do something", that's what you'd end up with... a brochure or site that looks like you just did something.
I'd definitely recommend this to anyone who is involved in or is responsible for media creation. It's time and money well-spent.
Have you ever wondered why it takes so long to do something when it comes to creating a video or brochure for your organization? That's because there are a lot of steps involved in making sure it comes out right. Bobbi Balderman outlines those actions in her book The Ultimate Guide To Purchasing Website, Video, Print & Other Services. I have a much more healthy respect for the process now...
Contents: The Name of the Game; Getting Started; Defining the Project; Scheduling; Betting a Budget; Selecting the Right Supplier; Working with Your Creative Resources; Creating an In-House Department - The Pros and Cons; Making the Project Go; Bringing Ideas to Life - The Process of Art Production; Getting Ready for the Printer - Pre-press Production; Selecting and Working with Printers; Probing the Printing Process; The World of the Internet; Handling Video Productions; Producing the Video - From Script to Finished Product; Putting it All Together; Glossary; Index
Balderman does this sort of work for a living, and she knows the process well. She quickly destroys the myth of "anyone can produce quality work on their own", then proceeds to show you how things work in the real world. There are reasons why people specialize in this area, so you should take advantage of the skills they bring to the table. From composition to design to printing, there are hundreds of decisions to be made that affect the outcome of the product. Between spending time reading this book and following her forms and checklists, you'd greatly improve your chances of ending up with something that you can be proud of... high quality professional creative material, error-free.
I'll be the first to admit that I've found the whole "creative design" process somewhat overblown and tedious at times. In meetings where I've been with the artistic groups, I tend to zone out during debates about discussions, fonts, paper weights, etc. But I can now see where all that fits in, and how it really needs to happen in order for a quality result to emerge. If everyone settled for "just do something", that's what you'd end up with... a brochure or site that looks like you just did something.
I'd definitely recommend this to anyone who is involved in or is responsible for media creation. It's time and money well-spent.
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