Book Review - The Blogging Church by Brian Bailey with Terry Storch
This book is an excellent example of blogging for a specific reason... The Blogging Church: Sharing the Story of Your Church Through Blogs by Brian Bailey with Terry Storch. I had never really considered blogging in the context of the local church, but now I can't imagine why a church wouldn't add this to their ministry outreach...
Contents: The Story of Blogging; Why Blog?; Five Questions with Mark Driscoll; Share News; Cast Vision; Five Questions with Perry Noble; Reach Out; Connect Your Staff; Five Questions with Craig Groeschel; Learn from Others; Spread the Word; Five Questions with Church Marketing Sucks; Get Started; Build a Better Blog; Five Questions with Tony Morgan; Build a Really Bad Blog; Feed Your Head - RSS; Five Questions with Greg Surratt; Podcasting; Warning Labels; Five Questions with Mark Batterson; Built to Last; The One Thing; Notes Acknowledgments; The Authors; Index
Most blogging books tend to deal with the general concepts of blogging as well as the mechanics of how to set one up. This is one of the few books that looks at blogging in a specific context, the church, and examines how it can help tell the story of who you are and what you stand for. For those who are already part of your local congregation, the blog can serve as a way to maintain a conversation outside of the normal Sunday worship experience. But more importantly, the blog can allow those outside your reach to approach you on their terms. The blog is a way to put a personal voice and face behind the building and institution, as well as a way to break down the mis- and preconceptions that many have about churches in general. And considering this can be done at little to no cost, there's no reason to seriously consider it as your next ministry outreach.
An additional value of this book is the wealth of practical advice you'll find here. Since this is written by a pair of authors who have "been there, done that", you gain their experience and insight to help you avoid the potholes and landmines. There are also a number of interviews with other church bloggers, again reinforcing the practical nature of the book. The authors have had numerous interactions with A-list bloggers such as Robert Scoble and Kathy Sierra, so if you think these guys aren't plugged in to the leading edge of the blogging world in general, think again.
This is an extremely well-written book, with far-reaching implications to your ministry. For anyone who is serious about using every available means to extend your outreach, this is a must-read book.