IBM To Pitch 'Ventura' To IT-Enable Social Software Faves
From CRN.com and Barb Darrow: IBM To Pitch 'Ventura' To IT-Enable Social Software Faves
At Lotusphere 2007 next week, IBM plans to unveil an array of IT-friendly "social networking" tools.
IBM is expected to talk up productised versions of internal projects now going under the code names Dogear, Ventura and Geneva.
I'll be interested to see how these play out in the corporate environment. Just because everyone has a MySpace page doesn't necessarily mean that corporations can adopt the same technology. Social bookmarking is something that seems more cultural, and might not necessarily catch fire inside an organization. Ventura (Web 2.0 items such as blogs and wikis) stand a better chance from what I've seen and experienced. And repackaging QuickPlace and Domino Document Management under Geneva could be intriguing. What I *do* like is that IBM is willing to put the technology out there and see where it goes, rather than wait for someone else to formulate the rules first.
Social tools like wikis and blogs have taken the consumer world by storm, but the current technology is viewed warily by IT people who worry about compliance issues and security breaches. If such tools come out with an IBM imprimatur, that constituency likely would take a closer look.
IBM was the first company to make instant messaging IT-friendly with Sametime, and it's now looking to do the same with other social technologies.
Looking forward to seeing more about all this...