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« Book Review - Leading People by Harvard Business School Press | Main| Book Review - Business Intelligence Competency Centers »

Book Review - Little Gold Book of YES! Attitude by Jeffrey Gitomer

Category Book Reviews
I've been gravitating more towards personal improvement books and blogs of late, and this particular book was one that I was looking forward to receiving...  Little Gold Book of YES! Attitude: How to Find, Build and Keep a YES! Attitude for a Lifetime of SUCCESS by Jeffrey Gitomer.  It may not be everyone's particular style of choice when it comes to self-improvement, but I loved this little gem...

Contents: Insight to Your Inside Attitude; Attitude Self Awareness; Attitude Actions; Attitude Attributes; Attitude Achievement; Attitude Fulfillment

Gitomer is well-known as a sales motivator, and many of his prior titles deal with the art of the sale.  While there's still a bit of a sales focus in YES!, it's more designed to be a personal motivator for your attitude in all areas of life.  In terms of content, he's similar in nature to the big names of personal improvement, such as Zig Ziglar, Jim Rohn, and others.  But his style of writing is more "in your face", more "cheerleader" in look and feel, and I don't mean that in a bad way.  He uses a never-ending kaleidoscope of fonts, colors, and print layouts to get his point across.  You definitely don't get bored reading the book...

He is big on surrounding yourself with positive influences as well as structuring your schedule to get positive input each day (preferably first thing in the morning).  By consciously focusing on these things, you start to ensure that your attitude moves from (potentially) negative to positive, and then to the level of YES!.  There were a number of things that resonated with me when reading this, such as taking an hour a day to work on your skills instead of spending that time watching news (largely negative) or TV (mostly worthless).  At the end of a year, those hours will add up and make you really knowledgeable on whatever you focused on.  You might become an expert on some part of your career, or you may be an expert on American Idol.  Which is going to be more beneficial to your personal success?  I've found this to be true when it comes to my writing activities.  I've gotten much better at it (whether I'm "good" is up for debate), and I'm sure it's due to spending time at it as opposed to following the latest reality series...  I would like to apply this same focus to attitude, and see the improvement that would make both at work and home.

An excellent book, fun to read, and very thought-provoking.  And if you take his words seriously, your life will never be the same (and that's a good thing)...

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