About Duffbert...

Duffbert's Random Musings is a blog where I talk about whatever happens to be running through my head at any given moment... I'm Thomas Duff, and you can find out more about me here...

Email Me!

Search This Site!

Custom Search

I'm published!

Co-author of the book IBM Lotus Sametime 8 Essentials: A User's Guide
SametimeBookCoverImage.jpg

Purchase on Amazon

Co-author of the book IBM Sametime 8.5.2 Administration Guide
SametimeAdminBookCoverImage.jpg

Purchase on Amazon

MiscLinks

Visitor Count...



View My Stats

« Book Review - The Ghost Map by Steven Johnson | Main| My tentative Lotusphere 2007 session schedule... »

Book Review - A Whole New Mind by Daniel H. Pink

Category Book Reviews
I'd heard quite a bit of buzz surrounding the book A Whole New Mind: Moving from the Information Age to the Conceptual Age by Daniel H. Pink, so I decided to check it out at the library.  He makes a strong case for the emergence of "right-brained" individuals in what could be called the post-information age, a.k.a, the "conceptual age".

Contents:
Part 1 - The Conceptual Age: Right Brain Rising; Abundance, Asia, and Automation; High Concept, High Touch
Part 2 - The Six Senses: Design; Story; Symphony; Empathy; Play; Meaning
Afterword; Notes; Acknowledgements; Index

According to Pink, there are three trends that have reshaped the information age.  Abundance means that we have a wide array of goods at affordable prices.  Asia denotes the rise of information workers in developing countries who can do process labor (information worker tasks) at wages far less than we make.  And automation is the term that stands for the power of the computer, and its ability to take on more and more tasks that can be distilled to a set routine.  The information age has provided the fertile ground for all of these, but the side effect is that these very benefits have made the "left-brained" information worker less of a resource and more of a commodity.  Pink contends that the skills needed to prosper now involve the blending of left- *and* right-brained thinking, the ability to see the whole and make connections in new and innovative ways.  The person who does the coding can be outsourced.  The person who comes up with the ideas and sees the trends is the one that an organization needs in order to innovate and differentiate themselves.  People don't want the raw facts any more....  There's too much of that.  They're looking for "stories", for a blending of facts into a relevant application.  The people who can provide those stories are the ones that will be in demand.

I found this book fascinating.  While I don't necessarily agree that the information age is over, I do agree that the ability to bridge the technical and emotional aspect of life is becoming increasingly important.  At the end of each one of the senses chapter, there's a portfolio section that outlines a number of steps you can take to explore that area in more depth.  I now have a list of (what else?) books that look very interesting and that should take me a bit further down this road.

A recommended read for anyone looking to make sense of what life skills you need to stand out in today's world...

Comments

Gravatar Image1 - So if I understand correctly, Mr. Pink is heralding the rise of what might be called a "hybrid knowledge worker", defined as a cross between a geek and a business analyst. I'll buy that, especially since I've been promoting that very same notion for years myself. Actually, I've been promoting myself as that very same notion, but I digress ...

Not to upset your well-considered Lotusphere session attendance schedule, but my Jumpstart (JMP201 - http://www-142.ibm.com/software/sw-lotus/events/govfor.nsf/(UID)/D9C722D2DB09BCA3852572220069E7CD?opendocument) "IBM Lotus Notes Development for Non-Developers" was conceived by and for this special breed of tech worker. My basic premise is that Lotus Notes is a powerful business tool that is nevertheless accessible to the sort of "non-geek" folks who might have no coding experience but do possess an aptitude for building advanced spreadsheets or Access databases. I plan to cover a variety of specific tools and methods to tap into this human resource without creating chaos, but will also get into some of the philosophical and business reasons why its a good idea. I guess I can add to my citation list now - thanks!

Post A Comment

:-D:-o:-p:-x:-(:-):-\:angry::cool::cry::emb::grin::huh::laugh::lips::rolleyes:;-)

Want to support this blog or just say thanks?

When you shop Amazon, start your shopping experience here.

When you do that, all your purchases during that session earn me an affiliate commission via the Amazon Affiliate program. You don't have to buy the book I linked you to (although I wouldn't complain!). Simply use that as your starting point.

Thanks!

Thomas "Duffbert" Duff

Ads of Relevance...