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Book Review - Irresistible! Markets, Models, and Meta-Value in Consumer Electronics

Category Book Reviews

"It was the best of times, it was the worst of times."  That seems to be apropos if you are a consumer electronics company.  Never has the demand been so high with the margins so small.  This is pointed out all too well in the book Irresistible! Markets, Models, and Meta-Value in Consumer Electronics by George Bailey and Hagen Wenzek.

Contents:  Irresistible Electronics, Turbulent Times; The New Role of Technology and Services in Next-Generation Businesses; The Consumer's Internet - Thin Clients & Fat Hosts for Everyone; The Smart Home - Coming to Your House Soon, but Not Too Soon; Telehealthcare - The Key to the Living Room; Online Gaming Environments - People, Technology, Money, and Social Networks; The Soul of the Next Generation of Consumer Electronics Products; IBM's Global Technology Outlook and Its Implications to Consumer Electronics; Embedded Linux - For Embedded Systems Today and into the Future; Software Development Strategies for Connected Consumer Electronics; Differentiation Through Product and User Interface Design; Consumer Relationships - A Tale of Channels and Brands; Consumer Electronics in China in Year 2001; Index

As a compilation of various aspects of the subject by different authors, this book fares better than many in that style.  Perhaps it was just that I was more interested in the material than some of the other compilations I've read.  Regardless, I enjoyed getting a deeper look into what drives this fascinating part of our culture.  Time to market has dropped dramatically, as has the ability to have a market to yourself for any length of time.  One of the chapters talks about how the iPod, a runaway best seller by any standard, is already seeing pricing pressure and is cutting their margins to maintain volume.  It's that way with nearly every significant electronic product out there.  Wondered why people can sell "items" from online gaming to others on eBay for large sums of money?  It's explained in here, along with ramifications on what that means to the people running the game.  It's not something that can be ignored if you want to protect your product.  Very interesting slants on things you may just take for granted...

If you're curious as to the future of home electronics and the search for the next "killer gadget", this book will make you think...

Comments

Gravatar Image1 - Thanks for the link, and I've added it to my feedreader.

Gravatar Image2 - Thanks for the review of Irresistible! Thought you might like to know we have launched a blog inspired by the book. Check it out at: http://www.irresistibleelectronics.blogspot.com/

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