Book Review - Fundraising on eBay by Greg Holden and Jill Finlayson
Category Book Reviews
I don't think I ever considered eBay a source of income for fundraising. But Greg Holden and Jill Finlayson convinced me otherwise in the book Fundraising on eBay. A valuable book that should be a "must read" for nonprofits...
Contents:
Part 1 - Mastering the eBay Marketplace - Opportunities for Nonprofits: Why eBay? A Guide for Nonprofits; eBay Fundraising Success Stories; Planning Your eBay Fundraising Event
Part 2 - Selling Donated Items: Deciding What to Sell; Deciding How to Raise Funds with eBay; Building Your Credibility - and Your Donor Base; Listing Your Items for Sale on eBay; Managing Your Auctions and Building Good Donor Relations; Advanced Selling - Using All of eBay's Sales Options
Part 3 - Leveraging eBay for the Biggest Bang: Making Your Charitable Auction a Major Event; Partnerships - Good for Bidders, Good for Partners, Great for Nonprofits; Marketing to Make the Most of Your Event; Glossary; Index
I've always mentally framed eBay as a way to sell some of your own stuff or for a business to market direct to the consumer. I wasn't even that surprised when cities and governments started using eBay to unload surplus equipment. But I never really thought about how the use of eBay could be leveraged by a nonprofit or charity to raise funds and expand the donor base. Holden and Finlayson make a strong case for using eBay to generate money for your nonprofit, and they cover all the eBay features specifically designed to assist you in this. I've probably seen those features before, but I guess I just ignored them. They also cover the traditional information on how to get set up as an eBay seller, how to price your items, etc. So even if you've never touched eBay before, you can confidently venture forth with this book and get started with little effort. All those books on how to become an eBay power seller can then be used to fine-tune your selling techniques. The abundance of real-life case studies help the reader to see that this really *can* work and has been used successfully by thousands of other groups.
Definitely a unique book in the growing collection of eBay titles, and one that could be the best investment you ever made in your cause...
I don't think I ever considered eBay a source of income for fundraising. But Greg Holden and Jill Finlayson convinced me otherwise in the book Fundraising on eBay. A valuable book that should be a "must read" for nonprofits...
Contents:
Part 1 - Mastering the eBay Marketplace - Opportunities for Nonprofits: Why eBay? A Guide for Nonprofits; eBay Fundraising Success Stories; Planning Your eBay Fundraising Event
Part 2 - Selling Donated Items: Deciding What to Sell; Deciding How to Raise Funds with eBay; Building Your Credibility - and Your Donor Base; Listing Your Items for Sale on eBay; Managing Your Auctions and Building Good Donor Relations; Advanced Selling - Using All of eBay's Sales Options
Part 3 - Leveraging eBay for the Biggest Bang: Making Your Charitable Auction a Major Event; Partnerships - Good for Bidders, Good for Partners, Great for Nonprofits; Marketing to Make the Most of Your Event; Glossary; Index
I've always mentally framed eBay as a way to sell some of your own stuff or for a business to market direct to the consumer. I wasn't even that surprised when cities and governments started using eBay to unload surplus equipment. But I never really thought about how the use of eBay could be leveraged by a nonprofit or charity to raise funds and expand the donor base. Holden and Finlayson make a strong case for using eBay to generate money for your nonprofit, and they cover all the eBay features specifically designed to assist you in this. I've probably seen those features before, but I guess I just ignored them. They also cover the traditional information on how to get set up as an eBay seller, how to price your items, etc. So even if you've never touched eBay before, you can confidently venture forth with this book and get started with little effort. All those books on how to become an eBay power seller can then be used to fine-tune your selling techniques. The abundance of real-life case studies help the reader to see that this really *can* work and has been used successfully by thousands of other groups.
Definitely a unique book in the growing collection of eBay titles, and one that could be the best investment you ever made in your cause...
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