Book Review - Naked Conversations by Robert Scoble and Shel Israel
As an active blogger, I figured it was a good idea to read Naked Conversations by Robert Scoble and Shel Israel. The book ended up being a bit better than I was expecting...
Part 1 - What's Happening?: Souls of the Borg; Everything Never Changes; Word of Mouth on Steroids; Direct Access; Little Companies, Long Reach; Consultants Who Get It; Survival of the Publicists; Blogs and National Cultures; Thorns in the Roses
Part 2 - Blogging Wrong & Right: Doing It Wrong; Doing It Right; How to Not Get Dooced; Blogging in a Crisis
Part 3 - The Big Picture: Emerging Technology; The Conversational Era
Acknowledgments; Name Index; Subject Index
As far as business blogging books go, this one ranks up there. All the normal subjects, the "why would a company do this" questions, are asked and answered. In addition, Scoble and Israel document their work and their blog site references very well. The material is easy to read and easily comprehendible, so anyone who is looking to incorporate blogging into their corporate communication portfolio will do well to read it. Learn from the mistakes of others before you do irreparable damage to your own brand and reputation.
So why is this better than I expected? I was prepared *not* to like the book going in. Normally I don't have a preconceived negative opinion of a book when I start. If I do, I just don't read it. In this case, it was because of my past dislike of Scoble's website. For whatever reason, I just don't understand the wide appeal. I've tried to follow his writings via RSS a couple of times, and I rapidly tired of the "look who I met today and who I had dinner with and where I just got back from" posts. I also don't see that spending four hours of your own time each day following hundreds of blogs is a commendable trait. And when the book started off with a chapter about how blogging has changed everyone's opinion of Microsoft, I was ready to write it off as a myopic view of life from Scoble's world. But once that chapter was out of the way, the material got more relevant and less inward-focused, and I found myself actually enjoying the book. And that surprised me...
So, while I don't think this is the watershed book on business blogging that some have suggested, I do think it's a worthy read on the subject...