IBM to workers: Blog away!
Category IBM/Lotus
From CNNMoney: IBM to workers: Blog away!
IBM thinks blogging is the next wave in marketing, and it's preparing its employees to ride that wave, according to a published report.
With an eye on blogging's potential to influence future employees and business partners, the technology bellwether began offering blogging tools to its workers six months ago, according to AdAge.com.
"Other companies have fired people for blogging, but IBM is encouraging it," Christopher Barger, IBM's unofficial "blogger in chief," said in the report.
Yup... IBM "gets it".
From CNNMoney: IBM to workers: Blog away!
IBM thinks blogging is the next wave in marketing, and it's preparing its employees to ride that wave, according to a published report.
With an eye on blogging's potential to influence future employees and business partners, the technology bellwether began offering blogging tools to its workers six months ago, according to AdAge.com.
"Other companies have fired people for blogging, but IBM is encouraging it," Christopher Barger, IBM's unofficial "blogger in chief," said in the report.
Yup... IBM "gets it".
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Posted by Rob McDonagh At 11:43:24 On 14/11/2005 | - Website - |
Posted by Duffbert At 11:50:26 On 14/11/2005 | - Website - |