Book Review - The eBay Survival Guide by Michael Banks
eBay has truly redefined the landscape for buying and selling. Now everything you can think of has a market, and it's virtual. If you haven't tried to buy or sell on eBay before, or if it's just been an occasional thing, you might want to check out The eBay Survival Guide - How To Make Money & Avoid Losing Your Shirt by Michael Banks.
Part 1 - How eBay Works: What You'll Find on eBay; How eBay Auctions Work; Finding Stuff on eBay - The Basics; Finding Stuff on eBay - High-Power Searches; What Is It Worth?
Part 2 - eBay For Sellers: Seller Do's and Don'ts; Figuring Out What to Sell; Sources of Items to Sell; Listing Items - When and How; How to Create Listings That Sell; It Didn't Sell
Part 3 - eBay For Buyers: Buyer Do's and Don'ts; Bid to Win!; How to Turn a Loss into a Win; Paying for and Getting Your Items
Part 4 - How Not To Get Ripped Off And What To Do If You Do: Shills, Sleazes, and Seller Scams; Bogus Products and Moneymaking Scams; How to Investigate Other eBay Members; eBay-Speak - Abbreviations and Acronyms; Index
This is probably one of the most complete books on using eBay that I've had the chance to review. It's not overly large, so it's not intimidating when you first pick it up. The progression of information follows a very nice logical flow. Learn about eBay, learn what to do in both the buyer and seller role, and then learn what to do in the "exception" situations. Regardless of whether you approach eBay from the buyer or seller role, the necessary information you need to fully utilize eBay is in here. The author even goes into third-party services that can help you get the most for your money. Some services track bid pricing and trends so you can figure out the best combination of pricing options for your item. Other services watch a bid for you in order to place last-second bids to try and win an item you're coveting. Whether you think stuff like that is fair or not, it's being used and you have to know how it will affect you as a buyer.
Armed with this book, there's no reason why you shouldn't be successful with eBay... Good stuff.