Analyst Reports - Framing The Discussion...
Category Microsoft
I've had this entry bookmarked for awhile in order to blog it, and I keep forgetting about it. But finally...
Joe Brockmeier's ZDNet blog: Framing The Discussion - Linux vs. Microsoft
I know a lot of us, having seen the farce and folly that often accompanies sponsored analyst reports, wonder why a company such as IBM or Microsoft would even bother if the results are met with such derision... I think Brockmeier has the answer:
Microsoft seems to realize that many people take its sponsored studies with a grain of salt. So, why would the folks in Redmond — or any other vendor, for that matter — go to the trouble to finance a study that they know will be dismissed as biased?
Microsoft knows that it's unlikely that the majority of IT professionals will take the results at face value, once they learn that a study has been sponsored by the vendor. But, by releasing the study anyway, Microsoft has a chance at framing the discussion.
I've had this entry bookmarked for awhile in order to blog it, and I keep forgetting about it. But finally...
Joe Brockmeier's ZDNet blog: Framing The Discussion - Linux vs. Microsoft
I know a lot of us, having seen the farce and folly that often accompanies sponsored analyst reports, wonder why a company such as IBM or Microsoft would even bother if the results are met with such derision... I think Brockmeier has the answer:
Microsoft seems to realize that many people take its sponsored studies with a grain of salt. So, why would the folks in Redmond — or any other vendor, for that matter — go to the trouble to finance a study that they know will be dismissed as biased?
Microsoft knows that it's unlikely that the majority of IT professionals will take the results at face value, once they learn that a study has been sponsored by the vendor. But, by releasing the study anyway, Microsoft has a chance at framing the discussion.
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