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Duffbert's Random Musings is a blog where I talk about whatever happens to be running through my head at any given moment... I'm Thomas Duff, and you can find out more about me here...

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Are Google click-thru's for asbestos really that high?

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Over on Damien's blog, he talks about the click-through rates that some lawyers are paying to get top ranking on Google ads for asbestos claims and lawsuits.  He quotes a piece from a different blog:

Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.

Wow...  No wonder lawyers charge so much per hour.  You'd have to in order to recover that type of potential expenditure to find those asbestos litigants...

Posted by Tom Duff On 02/12/2005 | | Bookmark and Share

Comments

Gravatar Image1 - He's absolutely right. In fact, I blogged about this rather a while ago too, at http://www.intuitive.com/blog/mesothelioma_asbestos_lawyers_and_unmitigated_greed.html and that might give people an additional perspective on what Damien's doing (which sounds like a violation of the Google Adsense terms of service, by the way, so he better be a bit careful about saying "I wrote this page purely for the adsense click value").

Posted by Dave Taylor At 17:23:37 On 12/02/2005 | - Website - |


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