Are Google click-thru's for asbestos really that high?
Over on Damien's blog, he talks about the click-through rates that some lawyers are paying to get top ranking on Google ads for asbestos claims and lawsuits. He quotes a piece from a different blog:
Right now asbestos reform and asbestos related litigation is on fire. Lawyers are paying anywhere from $15-100 per click through on Google ads. The second part of this big experiment is to see if I can capture some of that click through revenue while still providing a somewhat valid service to people who might arrive by search results.
Wow... No wonder lawyers charge so much per hour. You'd have to in order to recover that type of potential expenditure to find those asbestos litigants...