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« IBM Plans Shakeup For Software | Main| LotusScript function to do character replacement in a string variable... »

NOW maybe we'll all believe Ed Brill and Alan Lepofsky...

Category IBM/Lotus

... when they say that the brand barriers within IBM are a thing of the past...

A follow up to yesterday's story about IBM refocusing on vertical industry solutions.  In Computerworld, there's a story about the reorganization with the following paragraph:

"The company plans to retrain its staff so that more than half of its 13,000 worldwide sales employees focus on industry-specific product sets. It will also shift its marketing and development efforts away from a focus on IBM's five software brands and toward cross-brand application packages tailored for specialized industries, according to company spokesman John Reilly."

This says some very significant things...  "Cross-brand application packages".  Lotus playing with Websphere playing with DB2 playing with Tivoli.  

Here's your glass...  half-full or half-empty?  Your isolated Lotus-only world is a thing of the past.  Does that scare you?  It shouldn't.  You can now leverage what you know in Notes/Domino, and apply it in even more areas.  In addition, you will have a nice transition point to pick up additional knowledge and skills in complementary areas (DB2, Websphere, J2EE, Linux, etc).  

The more I read about yesterday's announcement, the more I like it.  There will be more information coming forth about this, I'm sure.  I'm more convinced than ever that my personal decision to concentrate on IBM technologies was a correct choice with some interesting opportunities for the future.

Comments

Gravatar Image1 - this is about way more than merging Lotus sales into IBM sales. Too soon to be explicit about what is coming, but
1) Lotus sales was merged into IBM sales over two years ago. Lotus has operated just like any other SWG brand as far as sales since then.
2) As of earlier this year, Lotus salespeople reported to regional SWG directors or vice-presidents, not to anyone in the Lotus chain of command. Jim McDade remains the WW Lotus VP of Sales, but the job, like so many at IBM, is one of "matrix management."

Gravatar Image2 - This is kinda old news in some respects. The IBM account which is dearest to my heart, and one of the top "technology" accounts in Europe (so - not biggest, not most revenue) have had this cross-brand focus for a *long* time - two years or more.
To the extent where the biggest 30+ customers in Europe have a dedicated person who tries to expand usage of ALL IBM products within these companies. Commercial confidence and Ed Brills Violent Tendancies prevent me from spilling more beans.
So yeah - good news, but in my case, slightly old. Possibly, this is more reassuring to those folks who've not seen this system in operation at the Enterprise customer of their choice yet - this is why I'm posting it.
Gerstner did get the Elephant to dance. Sometimes it even dances to the beat. (though not often enough for my poor mashed toes.. )
---* Bill

Gravatar Image3 - Tom - just be sure to check the caller ID before answering calls from Ed or Alan

Gravatar Image4 - About time, I mean, IBM only merged with lotus 8+ years ago.

having worked with Lotus Sales, it was crazy that Lotus Sales wasn't merged with IBM sales within the first year. By having two sales teams often visiting customers it often just confused them.

Gravatar Image5 - Bill, it's -much- more than that.

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