Book Review - BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang
For many, getting a dream job consists of trying to submit enough resumes and go to enough interviews to finally hit the perfect combination. But some jobs aren't resume-based, and some jobs aren't necessarily determined by a sit-down interview. They're found and established as a result of who you are and the story you tell... your personal brand, so to speak. BrandingPays: The Five-Step System to Reinvent Your Personal Brand by Karen Kang is a well-written book that explains the concept behind personal branding, why it's so important, and what to do in order to establish the personal brand you want to project. It's not easy work, but I can see where this would be a great guide in going through that exercise.
Take Charge of Your Personal Brand; Step 1 - Positioning; Step 2 - Messaging; Step 3 - Brand Strategy; Step 4 - Ecosystem; Step 5 - Action Plan; 360-Degree Branding - Vision, Symbols, Words, and Deeds; Portable Branding and Social Media - Getting Started; Conclusion; Further Reading; Index; Acknowledgments; About the Author; Resources
The days are gone when you can just do your job and expect to get promoted. Competition for jobs (even *your* job) is furious, and employers really can, in most cases, pick between some very strong candidates. Kang lays waste to the myths that hard work will get rewarded, that your bosses know your value, and that it's wrong to promote yourself and your work. She explains how you need to be able to articulate the unique value you bring to the table, both for the cake (rational value, functional benefits, expertise) and the icing (emotional value, personality, image). Having both of those parts of the package in sync with each other telling the same story makes for a powerful platform from which to launch into a new job or career.
BrandingPays takes you through the process of establishing what you want and where you want to go, and then guides you in forming the type of branding package you'll need to get there. While the book and methodology are well-written, the underlying questions and thought you need to put into the branding effort take some time to think through. I found myself asking questions about who I am and what I want to be in terms of my technology career. Those are very applicable questions as I switch from one technology base (where I was known in the community) to another (where I'm back to just one of many). Working through BrandingPays will help me focus on the what and where instead of just waiting and hoping things happen.
Regardless of who you are and what you do, you still have to "sell yourself" to others to get ahead. BrandingPays is a very good option for starting that process.
Obtained From: Publisher