Lotusphere2013 gives way to Connect2013...
Category IBM/Lotus
So if you head to lotusphere.com, you'll find out that "Lotusphere" is no more...
morphs into...
Here's the explanation...
con-nect: verb - to become joined, as in ideas that connect easily to form a theory. To join two places, making it possible for people and things to move between them.
This definition of the word "connect" couldn't be more appropriate.
In January 2013, we're joining two 'places' — long-standing Lotusphere and last year's Connect conferences — and making them one.
IBM Connect 2013. Familiar, yet with a whole new twist. What many of you have looked forward to for the past nineteen years and what many of you will look forward to for at least the next nineteen ---- Lotusphere with a new name that reflects the broader story of IBM's market leadership in the social business arena.
In short, I "get it" in terms of what IBM wants to do (or at least what it looks like to me). The "Lotus" name has been deprecated for nearly all products, "social" is the current big thing for IBM, and "IBM Connections" is the product darling of the social portfolio. "Lotus"phere is a name that doesn't really reflect the reality of IBM's branding any longer. Yes, it means a lot to us old-timers, but it also has the baggage of the Lotus name (and that's been discussed ad nauseam over the years). "IBM Connect" aligns more accurately to what the emphasis is these days.
I get it... I really do.
But... (you just knew that was coming...)
Attendance drives the size of the conference. The days of sessions in the Swan, Dolphin, Y&B, and the Boardwalk are over. Session slots are limited. Every group in IBM wants more sessions for their product or topic as it's "critical" or "strategic". With the changing of the name from Lotusphere to Connect, I think it's a fair expectation that "social" and Connections will get a large number of sessions. Also, if the session topics of last year's Connect add-on become dominant, then the tone of the conference will make a definite swing from technical to "strategic" (or "marketing" or "conceptual"... take your pick). I didn't attend any of the Connect sessions last year, but I did not hear any encouraging observations in terms of the draw for that track/add-on. To be clear... that is not personal feedback... it's what I heard from various non-IBM sources. Take my assessment however you'd like, and your mileage could very well vary based on having your butt in a chair for that track.
I have always approached Lotusphere as my technical training/attitude refresher of the year. There's never a perfect balance of technical and marketing/strategic content that will make everyone happy... it can't be done. Furthermore, there will never be a perfect balance of technical content to suit all attendees. I'll always want more Notes/Domino development topics, and others will want more Sametime, Portal, Connections, Workplace (yes, I used that word), Quickr, etc. Having said all that, I think the organizers have done a pretty good job in recent years to strike a reasonable balance.
I'm not overly sure that's going to be the case for 2013 for a number of people...
The answers will become more clear in a couple of months when an actual agenda takes shape. It may even become more clear when the call for abstracts is made. The track names and groupings should give everyone a clue as to what to expect in terms of content weighting. For me, a key will be the Best Practices and Show &Tell tracks. Those have been among the most heavily technical (and well received) sessions at Lotusphere. If those tracks contract, it'll lessen the value in the eyes of many. I see the conference appeal tilting towards those who are associated/interested in IBM Connections, as well as those who are heavily invested in the "social" message.
The next month or two should be interesting, to say the least. It seems like we haven't had a lot to get hot and bothered about of late. I think we might have fixed that... :)
So if you head to lotusphere.com, you'll find out that "Lotusphere" is no more...
morphs into...
Here's the explanation...
con-nect: verb - to become joined, as in ideas that connect easily to form a theory. To join two places, making it possible for people and things to move between them.
This definition of the word "connect" couldn't be more appropriate.
In January 2013, we're joining two 'places' — long-standing Lotusphere and last year's Connect conferences — and making them one.
IBM Connect 2013. Familiar, yet with a whole new twist. What many of you have looked forward to for the past nineteen years and what many of you will look forward to for at least the next nineteen ---- Lotusphere with a new name that reflects the broader story of IBM's market leadership in the social business arena.
In short, I "get it" in terms of what IBM wants to do (or at least what it looks like to me). The "Lotus" name has been deprecated for nearly all products, "social" is the current big thing for IBM, and "IBM Connections" is the product darling of the social portfolio. "Lotus"phere is a name that doesn't really reflect the reality of IBM's branding any longer. Yes, it means a lot to us old-timers, but it also has the baggage of the Lotus name (and that's been discussed ad nauseam over the years). "IBM Connect" aligns more accurately to what the emphasis is these days.
I get it... I really do.
But... (you just knew that was coming...)
Attendance drives the size of the conference. The days of sessions in the Swan, Dolphin, Y&B, and the Boardwalk are over. Session slots are limited. Every group in IBM wants more sessions for their product or topic as it's "critical" or "strategic". With the changing of the name from Lotusphere to Connect, I think it's a fair expectation that "social" and Connections will get a large number of sessions. Also, if the session topics of last year's Connect add-on become dominant, then the tone of the conference will make a definite swing from technical to "strategic" (or "marketing" or "conceptual"... take your pick). I didn't attend any of the Connect sessions last year, but I did not hear any encouraging observations in terms of the draw for that track/add-on. To be clear... that is not personal feedback... it's what I heard from various non-IBM sources. Take my assessment however you'd like, and your mileage could very well vary based on having your butt in a chair for that track.
I have always approached Lotusphere as my technical training/attitude refresher of the year. There's never a perfect balance of technical and marketing/strategic content that will make everyone happy... it can't be done. Furthermore, there will never be a perfect balance of technical content to suit all attendees. I'll always want more Notes/Domino development topics, and others will want more Sametime, Portal, Connections, Workplace (yes, I used that word), Quickr, etc. Having said all that, I think the organizers have done a pretty good job in recent years to strike a reasonable balance.
I'm not overly sure that's going to be the case for 2013 for a number of people...
The answers will become more clear in a couple of months when an actual agenda takes shape. It may even become more clear when the call for abstracts is made. The track names and groupings should give everyone a clue as to what to expect in terms of content weighting. For me, a key will be the Best Practices and Show &Tell tracks. Those have been among the most heavily technical (and well received) sessions at Lotusphere. If those tracks contract, it'll lessen the value in the eyes of many. I see the conference appeal tilting towards those who are associated/interested in IBM Connections, as well as those who are heavily invested in the "social" message.
The next month or two should be interesting, to say the least. It seems like we haven't had a lot to get hot and bothered about of late. I think we might have fixed that... :)



Comments
Posted by Richard Schwartz At 19:33:52 On 24/08/2012 | - Website - |
As you mentioned in your 6/30/2012 post, the content being delivered at the various LUG's are on par if not better than many of the things I sat through at Lotusphere - at a fraction of the cost. I just returned from MWLUG in Pittsburgh, and found far more content that was directly applicable to my interests than I've found at previous 'spheres. If the tracks get squeezed, there will be even fewer things to create that "gotta be there" kind of draw.
Cost is a big deal - and a "discounted" $1,995 just for the conference is getting pretty hard to swallow. And for partners who are not billing while attending, that cost is even higher for less value in return.
Posted by Sam Bridegroom At 20:06:36 On 24/08/2012 | - Website - |
"Within the Lotusphere technical program, a rich array of technology sessions (exactly what a Lotusphere alum would expect!)"
In other words, we are still running the same kind of content that Lotusphere has always stood for; the hope is to incorporate additional conference programs around it. I think the conference overall will be bigger as a result.
It's change, yes, but I think one that will work to everyone's advantage. I'll write more on this next week...
Posted by Ed Brill At 20:40:59 On 24/08/2012 | - Website - |
*my thoughts and do not represent that of the company I work for*
Posted by Andy Donaldson At 20:48:39 On 24/08/2012 | - Website - |
I'm working hard on trying to keep a "wait and see" attitude on the change, as it'd be very easy to go with a "gloom and doom" rant. :) As you well know, Lotusphere is an emotional topic, and I'm sure this news will evoke plenty of emotion over the next week or two.
I'll miss the conference name, as it's been a constant in my professional career since 1997. But I understand where IBM is trying to with the change. Only time will tell how the execution turned out... good, bad, or neutral.
Posted by Thomas Duff At 20:53:18 On 24/08/2012 | - Website - |
The way over middle aged CEOs just don't understand it. A perfect example of this was this year during a big session, where at lot of CEOs were present, and IBM proudly showed all the benefits of Connections. After the session, a CEO put up his hand and said: "So this is a way to share files on our network drives?" Clearly showing that he had no clue, what so ever, what was going on.
I travelled among a larger group of Norwegians, where several of them are working in production companies such as my employer, with roughly around 200 - 300 employees. Every single one of them said the same thing: "My CEO is not going to understand the benefits of this. They are going to ask me where is Lotus Notes/Domino going with the next version, before they start contemplating changing to Outlook/Exchange again." Every single one of them.
We changed CEO last year, and he really gets this. And he is pushing for us to come up with a solution like Connections. IBM was even at our offices demonstrating it. However, the rest of our top management team still don't get it. Most of them have heard of Facebook, but that's about it.
There are bigger companies in Norway who do get it. But that is in the banking segment, and I'm told by IBM soon a pretty big media company. But the social revolution will still be postponed over here.
Fortunately my boss also get it, so I will probably be allowed to go. Now I have to judge whether it's worth it.
Posted by Hogne B. Pettersen At 01:07:17 On 25/08/2012 | - Website - |
Posted by Patrick Kwinten At 01:24:45 On 25/08/2012 | - Website - |
I felt last year the number of technical sessions was at an all time low and I've already started to question whether sending two members of staff is necessary.
I'm sure the LUGs are great, but we're probably similar to many companies, we can't afford to send team members across the globe (well Europe) in the hope to pick up info from LUGs. Lotusphere was a guaranteed hit. The only LUG I've been to ILUG, while entertaining and well organised, was lacking in the IBM perspective.
Posted by Paul Hudson At 01:25:33 On 25/08/2012 | - Website - |
This will harm the value proposition of Lotusphere, and attendance will not only drop, but also turn to a different breed of people. IBM will have to build a brand new community, as the yellowverse will dwindle.
Truly a shame. Lotusphere was an epic conference. Connect not so much.
Another succesful brand killed off by the IBM (lack of) Marketing machine.
But I suppose a godsend to the numerous LUGs around the world, which might get (even) more attention.
Posted by Lars Olufsen At 01:56:17 On 25/08/2012 | - Website - |
I do not work in an environment where any single vendor has dominance.
Microsoft, Sun (JAVA and Solaris), Apple, Red Hat, CentOS etc each doing their job.
What I need is a conference that works the way i do.
I realise that's not the way vendors like to work ns maybe that's why they are not the best to run conferences....
A multi-vendor conference: Integrate2014 would be much more interesting to those of engaged in the art of plumbing with software.
Posted by Jason Hook At 04:54:48 On 25/08/2012 | - Website - |
I have a new Admin, who has attended LS and knows how valuable LS is and that helps. When I return, I train users on great new features, but doing a Teachback on the great development things I learn is hard when I am the only developer.
One thing that worries me is the Early Bird discount disappears very fast:
Early Bird Rate $1,995 Aug 6 - Sept 24, 2012
Discount Rate $2,095 Sept 25 - Dec 03, 2012
Standard Rate $2,295 Dec 04 - Jan 25, 2013
It seems like in the past, we had longer than Sept 24 for the lowest rate. We might not know the tracks by September 24.
Our management doesn't get Social. One of the benefits of LS is the networking. Even that is hard to ROI.
Going to be interesting.
Thanks ANDY & Duffbert for killing Lotusphere.
Posted by Jo Ann Card At 07:38:25 On 25/08/2012 | - Website - |
I think the conference will get bigger since we will see more business people attending the Business focused sessions which at the end it is better since the c-level people are the ones who can decide if stay or migrate (and of course buy new technologies)... I hope to see lot of business and technical sessions running in parallel.
So... IBM Connect is now your opportunity to come to a conference with your boss or business executives and all get the most out of the IBM brand(s) and how they can hel your business.
Luis
Posted by Luis Guirigay At 08:04:36 On 25/08/2012 | - Website - |
Posted by John de Giorgio At 09:32:12 On 25/08/2012 | - Website - |
Partners are more heavily invested in a vendor, as their success is only possible if the vendor is successful. Furthermore, if their success is impacted by how close and influential they are to the vendor, then it pays them to make sure they're doing and saying all the "right things" that the vendor wants the customer base to believe.
That's the reality of life in the business world, regardless of what's being sold... software or shoes... doesn't matter.
For customers (which is where I'd fall), we want to see direction and new stuff, but we also want to know how to use what we've already heavily invested in. The further down the management chain you go, the more "how do I do x with y" content you generally want to see. I think these are the people who have reservations about the change. At least, it generally explains MY reservations. :)
Partners would, I think, see this as very positive, as they want to sell more of the "new stuff" as that's where the vendor is going. It also makes sense for them to understand and buy into vendor themes, such as social or big data or analytics or whatever. Yes, they want to have their people get the nuts and bolts information, but they know they can invest in that on their own. They need the conference to position the market and set the direction on where things are going. They also see it as face-time opportunities with the vendor to increase or maintain influence. It all makes sense to me looking at it from their perspective.
Thus... can both sides attend one conference and find a balance that allows both to walk away with the feeling that value was received? That's the main question in my book, and it won't be answered until an agenda is posted (no matter what any of us think or say prior to the event). There are always competing interests in conference content decisions anyway, and this will be no different. In fact, with the "merging" of two conference concepts, it'll probably be even more intense, and most of us will have no window to what goes on there (they are mostly internal battles that we never (and shouldn't) see). Unlimited session and topic wants meet constrained time, facility, and budget resources... I think in meteorology, this causes very bad things to happen. :)
Anyway... watching this play out over the next couple of months will be interesting, to say the least. And in March, we'll see whether "I'm pleasantly surprised" or "I told you so" becomes the prevailing attitude.
Posted by Thomas Duff At 10:00:40 On 25/08/2012 | - Website - |
Posted by Felix Binsack At 10:47:26 On 25/08/2012 | - Website - |
Posted by Andreas Imnitzer At 15:30:27 On 25/08/2012 | - Website - |
Posted by Andreas Imnitzer At 15:32:12 On 25/08/2012 | - Website - |
Posted by Andreas Imnitzer At 15:30:14 On 25/08/2012 | - Website - |
In older years, the Sphere was about sales/marketing and some infrastructure because Devcon existed for the devs.
Trying to be all things for everyone is hard and as much as we all like our sphere, it was not getting easy to be in 4 different hotels/places at every session start.
Be nice if more online offerrings come up for those who can not attend, or for those of us in 1 out of 4 sessions that ran in parallel that we wanted to be.
Posted by Keith Brooks At 08:47:06 On 26/08/2012 | - Website - |
Posted by Luis Guirigay At 15:08:28 On 26/08/2012 | - Website - |
Posted by Thomas Duff At 16:33:58 On 26/08/2012 | - Website - |
Posted by Richard Schwartz At 07:01:58 On 27/08/2012 | - Website - |
Posted by Ed Brill At 08:19:51 On 28/08/2012 | - Website - |
I know what we've *wanted* is to have all the sessions recorded and made available for viewing after the event. I know the reasons why it's not been done in the past, but I must admit it's a significant value-added piece of "other conferences" I've attended. I can focus on labs or one-on-one talks with key people without feeling like I'm missing the chance to get vital content in a session that's been scheduled.
Posted by Thomas Duff At 12:57:35 On 28/08/2012 | - Website - |
"Why the name change? The new name reflects an EXPANDED focus on the broader IBM social business story. The technical content for which Lotusphere is known is still predominately featured through hundreds of deep dive technology enablement sessions for all technical roles and in fact, is called the Lotusphere program within IBM Connect".
Does this help? Deep, deep, DEEP tech sessions --- including the beloved Best Practices and Show n Tell's will be back with a vengeance!
Posted by Kristin Keene At 13:53:42 On 28/08/2012 | - Website - |
Thanks for helping with the clarification as everyone makes the transition from the old to the new. It's appreciated.
Posted by Thomas Duff At 15:02:12 On 28/08/2012 | - Website - |
Posted by Thomas Duff At 15:13:28 On 28/08/2012 | - Website - |
Just my two cents.
-- Gregg
Posted by Gregg Eldred At 18:37:58 On 28/08/2012 | - Website - |
Posted by Thomas Duff At 19:05:51 On 28/08/2012 | - Website - |