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My thoughts about the opening general session for Lotusphere 2011

Category LS11
At Lotusphere, the tone for the week is usually set by the Opening General Session, also known as the OGS.  That's where we all find out who the surprise guest speaker will be, get pumped up about how well Lotus is doing in the marketplace, and what really cool things are being announced.  Let me preface whatever I say by acknowledging that everyone's view of the OGS will be flavored by whatever their particular situation or focus is within the Lotus marketplace.  For my perspective as a longtime Notes/Domino developer and overall technology watcher, my general thought was... meh.

I really didn't expect this to be a year of blockbuster product announcements or major demos of new clients and such.  It seems like that happens every other year, and whatever Notes Next is going to be is still something in the 2012 timeframe as far as I can tell.  If all follows according to general form, next year should be full of "and we're announcing..." statements with killer demos.  Having said that, there were a couple of things of interest.  The LotusLive Domino offering is very cool.  We wanted to be able to put our apps in the cloud along with our mail, and now we'll apparently be able to.  There will also flexibility in licensing that will hopefully make Domino in the Cloud something that can be cost effective to run in small numbers, but can also scale should the app continue to grow.  In addition to that announcement, LotusLive Symphony (basically Project Concord) has made its appearance, and the real-time group editing and access of documents and files is very nice.  I think IBM now has a solid cloud offering that's compelling on all fronts.  Now they just need to win over decision makers and keep the accounts they already have.

The buzzword of the day was "social."  Everything has to be social.  Building apps that are social is the way to go.  Social, social, social...  If I think back to the Gartner Hype Cycle, I think we're near (or at) the top of the Peak of Inflated Expectations.  Social will do everything for a business, if you believe the hype.  Of course, we've gone through Knowledge Management, network devices, mashups, and a dozen other "game-changing" technologies that either fizzled out or made their way to the Plateau of Productivity.  My feeling is that social everything will be headed for the Trough of Disillusionment within the next year or so, and then we'll end up with some of the concepts and implementations folded into "the way we do business."  Then we'll make room for the next best thing since sliced bread... Rinse and repeat.  IBM is definitely doing some interesting things in this area, but I have a hard time believing that social will mean the same thing as it does now in two years.  

One element I saw that was missing in this year's OGS was any sort of stance about market share/revenue losses.  Yes, I know that IBM/Lotus does not break out their numbers that way... Yes, I know they can't comment on statements like these due to "legal constraints."  But I don't think there's many people who have been working in the Lotus field for any length of time who aren't concerned (or resigned) to how Microsoft (and Google) have continued to win major accounts from Notes.  Things go both ways, and IBM has had wins too.  But the press and the customer stories I hear blogged and related don't paint a rosy picture.  Prior Lotuspheres have had a "the gloves are off" theme... an attitude that said we are going to take the fight to the competition.  This year, very little if any.  In fact, the only thing I can point directly to would be that the Social Toolkit will integrate with Microsoft offerings.  Ok, but that's not exactly a call to action in my book.  And of course, this wouldn't be complete without saying that nothing (at least so far) has been said about Lotus marketing.  The week's just starting, and I don't have a clue as to whether there are additional guns to be fired.  But the lack of talk about the competition was telling in my opinion.

For the OGS session itself... Kevin Spacey was excellent.  I'm not a movie buff, and I wouldn't have been able to tell you much of anything about Spacey except for "he's an actor, right?"  But he actually gave a talk that was relevant to what we do.  I get extremely irritated when someone gives the canned corporate speech and just inserts the name of the company sponsoring it (which is sort of what we got the last few years).  This was one of the best guest speakers we've had in terms of being on topic.  The opening band?  Stellar.

My biggest disappointment/gripe was the panels.  Yeah, I'm a geek and I want to see demos.  Yes, I know the OGS has to speak to management that are there.  But with only a minor exception, all the examples of "social" solutions the companies talked about were devoid of any mention of IBM or Lotus technology.  They could have had that same panel on stage at a Microsoft conference, used the same words on the teleprompter, and it would have also worked there.  If I didn't know I was at LOTUSphere, I wouldn't have been able to tell if their solutions were even based on IBM technology.  Actually, I still couldn't, but I'm assuming they were.  Those panels need to be much more specific in what software was used to create the solutions.  Otherwise, why even waste the time?

Later tonight after I finish with all my "social-ness", I'll glean the press stuff and update my Lotusphere Press page for Monday.  Hopefully, the industry analysts saw stuff to excite them.  I'll be interested in hearing what they say (and what IBM says) and compare it to my impressions...

Comments

Gravatar Image1 - EXACTLY my take.

Gravatar Image2 - Very disappointed with the opening session. All talk and no action. Social business is some pie in the sky buzz word which doesn't mean anything to small or medium businesses. Sounds like Lotus is trying to sell snake oil to masses. What a wasted opportunity to gather momentum!

Gravatar Image3 - Thanks for sharing your thoughts. I am not at lotussphere, but just watched the OGS online. I wonder how the Social Business model will relate to the developer - many of my clients with Notes/Domino have not implemented Lotus Connections, Traveler. Many are now finally upgrading to Notes/Domino 8.5x from version 6 and 7. Hoping to hear people's comments on the actual sessions in the development tracks.

Gravatar Image4 - Same here. Those scripted panels lasted way too long. Awkward as well when the IBM guy tried to get the crowd excited to Notes Next and it just looks like Notes with a black theme

Gravatar Image5 - good points. the panels should have been fitted in some business development sessions, not OGS.

I think the theme is a good choice (compare with other themes in the past... resonance?)

Social should contribute to what you are doing... doing business. That way you get social out of the hype.

Gravatar Image6 - I get the impression, from the blog posts and tweets, that the OGS was not as rousing as in years past. There is a familiar path that is taken during the OGS and this year it appeared to me that IBM decided on a different tact.

For those who make the trek every year, it may have been a case of "discomfort." Even the people that have posted, seem to say roughly the same thing. However, for the first timers, the students, the analysts, I wonder about their opinion of the OGS.

Gravatar Image7 - The students who stayed awake, and the ones I spoke to after, were considering switching degrees after the OGS.

---* Bill

Gravatar Image8 - If you compare last year's OGS to this year. This year seems quite plain in comparison. There was alot of expectations after LS10 and it turned out to be one of the worst years for IBM/Lotus with a significant decline in revenue as well the cannibalization of the Domino community at large with cloud strategies underway, and not much else. I will give credit to IBM for reducing the spin.

So the degree of content in a LSxx event is not necessarily an indicator of that year's activity. Having said that, it seems the huff and puff from LS10 has been a luke warm success at best.

This year, the "social business" guff, without anything tangible will start to work against IBM. Lot's of social chit chat, but nothing tangible, and the angry mob will grumble some more. But I'm a technical person and perhaps that's my "thing".

Looking at Ed's slides, cloud and mobile mail is the only other initiatives to be developed over the next 12 months.

IBM has already licensed LotusLive for peanuts, IBM could have really shaken things up by doing the same for ISV's who can bundle Domino into meaningful applications ? (Yeah... applications are my thing to, ok.) Yet another missed opportunity perhaps ?

We will be waiting into 2012 for any actionable info on Vulcan. Bob's comment (#10) on Ed's blog presents some challenging questions requires a response. So until then I think we're gonna have to stay in our bunkers and see you (maybe) in 2012.

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