An observation about the YellowSpat this week...
Category Everything Else
"Earning and maintaining the customer's trust has always been important in business. But social and mobile networks have changed the equation, tipping the balance of power considerably toward the customer. In our highly connected world, practically speaking, a brand is defined more by how people experience it, and what they say about it, than what the company says about itself."
-- The Mesh by Lisa Gansky
"Earning and maintaining the customer's trust has always been important in business. But social and mobile networks have changed the equation, tipping the balance of power considerably toward the customer. In our highly connected world, practically speaking, a brand is defined more by how people experience it, and what they say about it, than what the company says about itself."
-- The Mesh by Lisa Gansky
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Comments
Posted by Richard Moy At 21:11:36 On 26/12/2010 | - Website - |
In fact; however, every company would beenfit from this.
Posted by Eric Mack At 14:43:49 On 27/12/2010 | - Website - |