Category
O'Reilly Webcast

You are invited to a free live webcast:
The Evangelist's Toolkit: A field guide to bringing social technologies
into your organization While it has become cliché to talk about how much
the Internet and the Social Web have changed business, what has been less
well explored is how traditional (meaning non-Internet native) businesses
successfully adopt new technologies such as social networks, communities,
blogs etc. Traditional business has to cope with significant hurdles when
they approach creating or implementing a Social Web strategy; resistance
from senior management, organizing structures that predate the Internet,
different employee profile and skill sets etc. In this information packed
session, Joshua-Michéle Ross takes learning from the field and shows you
how to become an effective Social Web evangelist.
This webcast will explore how to:
· Make
the case: how to bring Web 2.0 concepts into your organization (including
convincing upper management)
· Fail
Forward Fast: how to create effective pilot programs without losing your
head (or your job)
· Spread
the gospel: The key ingredients that make a successful Web 2.0 evangelist
Based on direct consulting experience,
and backed by O'Reilly's thought leadership on Web 2.0, this seminar is
for executives and professionals looking to harness the power of the Social
Web in their organizations.
Attendance
is limited, so register now.
We'll send you a reminder before the webcast. And please feel free to share
this invitation with others.
Date: Tuesday, September 30 at
10am PDT (17:00 GMT)
Cost: Free
Duration: 45 minutes
Meeting link: oreilly.com/go/evangelist
Questions? Please send email to webcast@oreilly.com
About Joshua Ross
Joshua-Michéle Ross, vice president of
O'Reilly InPractice, has been consulting with businesses on digital strategy
for over a decade. During that time, he has overseen the launch of dozens
of highly successful, enterprise-class ecommerce sites, exchange platforms,
and community sites. He has worked extensively with start-ups to Fortune
500 companies on strategy and governance planning for ebusiness.
Joshua comes with a deep background in
online marketing and communications, utilizing emerging social media technologies--community,
blogging, virtual worlds, and WOM, among others-to deliver highly successful,
sustainable marketing strategies. His focus over the last three years has
been on applying Web 2.0 principles to deliver competitive advantage to
Global 2000 clients, from new business model development to customer engagement
and communication strategies. Joshua has been a guest lecturer at Harvard
University on information design and human factors, and has spoken at conferences
related to technology and digital strategy. Past clients include Washington
Mutual, Accenture, Best Buy, Autodesk, and Polycom. Joshua holds a degree
with honors in Chinese Studies from the University of California, Santa
Cruz.